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Property Portal MarketingSocial Media Marketing
Facebook & Instagram Management for Estate Agents

Social Media That Keeps Your Agency Visible & Engaging

Complete management of your Facebook and Instagram accounts with a consistent mix of property and lifestyle content designed specifically for estate agents and property businesses.

PPM plans, creates and publishes Reels, videos and traditional posts with links — helping your agency stay active, build an audience, showcase properties and create content with the potential to achieve significant organic reach.

Discuss Social Media ManagementView Pricing
Facebook & InstagramComplete account management
3 or 5 Posts / WeekChoose the frequency that fits your agency
Property + LifestyleReels, videos, posts and links

Complete Social Media Management

We take care of the ongoing content side of your Facebook and Instagram presence so your agency remains active, professional and visible without your team having to constantly think about what to post next.

FB

Facebook Management

Ongoing content planning and publishing to keep your Facebook presence active and relevant.

IG

Instagram Management

Regular Instagram content using formats suited to property, lifestyle and visual storytelling.

PLAN

Content Planning

A consistent publishing schedule mixing properties, locations, lifestyle themes and useful content.

POST

Publishing

We create and publish content on your behalf based on the agreed monthly plan and posting frequency.

LINK

Links & Traffic

Where relevant, posts can link visitors back to your website, listings, landing pages or other useful destinations.

BRAND

Brand Consistency

Content is designed to feel consistent with your agency, market, listings and wider brand positioning.

REACH

Organic Reach

Content is created with reach, engagement and shareability in mind, while recognising that viral performance can never be guaranteed.

PPM

Property Specialists

Your social media is managed by a team that understands estate agents, property marketing and international buyer audiences.

Content Designed for Property Audiences

Property marketing performs best when the feed is not simply a stream of listings. We combine properties with lifestyle and location content to create a more interesting, useful and shareable presence.

PROPERTY

Property Content

Featured listings, new instructions, standout homes, property highlights and links back to relevant property pages.

LIFESTYLE

Lifestyle Content

Beaches, golf, food, local attractions, neighbourhoods, events and the lifestyle that surrounds the properties you sell.

VIDEO

Reels & Videos

Short-form visual content designed for modern social feeds and the way audiences increasingly consume property and lifestyle media.

Social Reach & Performance Potential

Below is a recent example of the kind of visibility strong social content can generate. While no agency can guarantee viral results every time, the right mix of property, lifestyle, Reels and engaging visual content can significantly expand reach and awareness.

Recent Account Performance Example

Content-led growth is one of the reasons many estate agents invest in consistent social media management. Reels and visual posts can help push your content well beyond your existing followers and keep your agency front of mind.

  • Recent example showing substantial reach and view growth
  • Reels and visual content can outperform standard post formats
  • Most views in this example came from non-followers — helping broaden awareness
  • Consistent publishing activity supports long-term account growth
Social media performance screenshot showing views, watch time, content types and follower vs non-follower reach
Example performance snapshot showing strong reach, video views and non-follower discovery.

Why Estate Agents Choose PPM Social Media

  • Complete Facebook and Instagram account management
  • Choice of 3 posts or 5 posts per week
  • Property and lifestyle content combined
  • Reels, videos and traditional posts
  • Links back to listings and website content where appropriate
  • Consistent posting without adding workload to your agents
  • Content created specifically for property audiences
  • Opportunity to build organic reach and engagement over time
  • Property marketing expertise behind every content plan
  • Simple monthly pricing with a defined minimum term
Discuss Your Accounts

How It Works

  1. We Review Your Brand & AccountsWe look at your Facebook and Instagram presence, website, target markets, listings and the kind of audience you want to reach.
  2. Choose Your Posting FrequencySelect either 3 posts per week or 5 posts per week depending on the level of activity you want.
  3. We Plan the Content MixWe build a balanced mix of property, lifestyle, location, Reel, video and traditional post content.
  4. PPM Creates & PublishesWe produce and publish the agreed content across Facebook and Instagram on an ongoing basis.
  5. We Monitor What WorksWe watch engagement and content performance to understand the themes and formats that resonate most strongly with your audience.
  6. We Keep the Accounts MovingYour social channels remain active and consistent while your team focuses on selling and renting property.

3 Posts Per Week

Consistent Social Presence
  • Facebook & Instagram management
  • 3 posts per week
  • Property and lifestyle content
  • Reels, videos and traditional posts
  • Links where relevant
HIGHER ACTIVITY

5 Posts Per Week

More Frequent Content
  • Facebook & Instagram management
  • 5 posts per week
  • Property and lifestyle content
  • Reels, videos and traditional posts
  • Links where relevant
Social Media Management Pricing

Complete Facebook & Instagram Management

From€300per month
From €300 / MonthManaged social media service
6 Month MinimumMinimum initial term
3 or 5 Posts / WeekPosting options available

Pricing starts from €300 per month. The exact package depends on the posting frequency and content requirements for your agency. Contact us to discuss the best option for your Facebook and Instagram accounts.

Discuss Your Social Media
Let PPM Manage Your Social Media

Want a More Active, Professional & Engaging Social Presence?

Let us take care of the ongoing Facebook and Instagram content for your estate agency — combining properties, lifestyle, Reels, videos and traditional posts into a consistent social media presence designed to build visibility and engagement.

+44 770 49 33 301
We'll review your requirements and contact you to discuss the best package for your accounts.
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