Choose the Right Property Portals
We assess portal suitability based on target buyers, location, property values, sales vs rentals, lead quality, cost per lead, package pricing and existing performance.
Independent Property Marketing Advice
Property Marketing Consultancy for Estate Agents
Expert advice to help you spend smarter, reach the right buyers and get more from your marketing.
PPM provides independent property marketing consultancy for estate agents and property businesses operating across international markets. From selecting and managing the right property portals to reviewing your website, lead generation strategy, advertising spend and wider digital marketing, we help you identify what's working, what isn't, and where your budget can deliver better results.
Independent AdviceRecommendations based on what’s right for your business
International ExpertiseExperience across multiple property markets and portals
Practical StrategyClear actions you can actually implement
Marketing Performance Review
Strategy Review
Property Portal Efficiency
72%
Website Conversion
54%
Lead Quality
81%
PPM Recommendation
Reduce spend where performance is weak, focus on higher-quality channels, and improve website lead capture before increasing budget.
Portals
Website
Lead Generation
SEO
Paid Media
Automation
Make Better Property Marketing Decisions
Property marketing can become expensive very quickly — particularly when you're advertising across multiple countries, portals, websites and digital channels.
PPM helps you step back and look at the bigger picture. We review your current marketing activity, identify areas of waste or missed opportunity, and give you practical recommendations designed around your target markets, property stock, budgets and business goals.
The objective is simple: make sure your marketing budget is being spent in the places most likely to deliver results.
Property Portal Consultancy
Not every portal is right for every agency, market or property type. We help you make more informed decisions about where to advertise and what to pay for.
Portal Performance Reviews
We help determine which subscriptions are generating enquiries, where lead quality is strongest, where you may be overspending and where extra exposure could be worthwhile.
Contract & Package Advice
We help you understand what you're actually paying for and whether upgrades, premium listings or additional exposure are likely to justify the cost.
Website & Digital Marketing Consultancy
Our advice goes beyond portals. We can review your website, lead generation, content, paid campaigns and marketing technology as part of the wider strategy.
Website Review
User experience, mobile performance, search, lead capture, calls to action, landing pages, structure and property presentation.
Lead Generation Strategy
Review how visitors become enquiries and identify opportunities to improve the number or quality of leads generated.
SEO & Content Direction
Advice on service pages, local content, landing pages and opportunities to improve organic visibility.
Paid Advertising Strategy
Review where campaigns and budget should be focused when paid advertising forms part of your marketing mix.
Marketing Technology
Advice on CRM integrations, lead capture systems, AI live chat, property feeds, automation and reporting.
Marketing Budget Reviews
Identify overspend, duplication and opportunities to reallocate budget toward stronger-performing channels.
International Strategy
Adapt your marketing approach to different countries, property markets and international buyer behaviour.
Analytics & Performance
Use existing data to understand what is delivering results and where decision-making can become more evidence-led.
International Property Marketing Expertise
Selling property internationally creates a different set of challenges. Buyer behaviour, portal usage, advertising costs and lead quality can vary significantly by market.
Rather than simply advertising everywhere, PPM helps you focus on the channels and audiences most relevant to the properties you're trying to sell.
United Kingdom
Spain
Portugal
France
European Markets
International Buyer Markets
Why Work with PPM?
- Specialist knowledge of the international property industry
- Experience working with estate agents and property portals
- Independent advice rather than recommendations tied to one platform
- Practical recommendations based around your budget and goals
- Help identifying unnecessary or underperforming marketing spend
- Understanding of both property portals and wider digital marketing
- Advice tailored to your locations, listings and target buyers
- Ongoing support available as your strategy evolves
How It Works
- Tell Us About Your BusinessWe discuss your locations, property stock, target buyers, current marketing activity and the challenges you're experiencing.
- We Review Your Current MarketingDepending on the consultancy required, we look at portal subscriptions, website performance, advertising, lead generation, analytics and your overall setup.
- We Identify OpportunitiesWe highlight what appears to be working, where money or effort may be wasted, and where changes could improve results.
- We Give You Clear RecommendationsYou receive practical priorities and advice rather than a long report full of theory.
- You Decide What Happens NextImplement the recommendations internally, work with existing suppliers, or ask PPM to help with specific areas.
Straightforward Pricing
Property Marketing Consultancy
From €250
per consultancy
Every consultancy is shaped around the area you want us to review — from property portal performance and advertising spend to your website, lead generation or wider digital marketing strategy.
Get a Fresh Perspective
Not Sure Where Your Property Marketing Budget Should Be Going?
Sometimes the biggest improvement isn't spending more — it's making better decisions about where you already spend. Let PPM review your current property marketing strategy and help identify the portals, digital channels and website improvements most likely to support your business goals.
Tell us what you'd like reviewed and we'll come back to you with the best next step.