Campaign Planning
We help shape each mailer around a clear purpose, whether that is properties, market updates, lifestyle content or agency news.
Fully Managed Email Marketing for Estate Agents
Stay in Front of Your Database with Professional Email Campaigns
PPM manages your email marketing from start to finish using our email marketing software — from campaign concept and design through to build and sending to your estate agency database.
We would typically recommend sending 1–2 mailers per month to keep your agency visible, showcase properties, share useful content and encourage previous enquiries, buyers, sellers and contacts to re-engage with your business.
Fully ManagedWe handle design, build and sending
1–2 Mailers / MonthOur usual recommended frequency
Your DatabaseKeep existing contacts engaged
Example Estate Agent MailerReady to Send
Featured Properties This MonthProperty + lifestyle email campaign
VIEW PROPERTIES
DESIGNBranded mailer
BUILDCampaign setup
SENDDelivered to your database
We Handle the Whole Email Campaign
You provide the direction, properties or message you want to promote — PPM takes care of the practical work required to turn it into a professional campaign and send it to your database.
Design
Each campaign is designed to feel consistent with your agency brand, website and property marketing.
Email Build
We build the mailer inside our email marketing software and prepare it for sending.
Campaign Sending
Once approved, we send the email campaign to the relevant contacts in your agency database.
Property Promotion
Feature selected properties, new listings, reductions, developments or specific categories of stock.
Lifestyle & Market Content
Keep your database interested with useful local, lifestyle and property-market content rather than only sending listings.
Website Links
Drive recipients back to your property pages, landing pages, blog articles or key areas of your website.
Property Marketing Expertise
Campaigns are created by a team that understands estate agents, property audiences and how to present listings effectively.
What Can You Send?
The strongest email marketing usually mixes commercial property content with useful, interesting reasons for your database to keep opening and engaging with your agency.
Property Mailers
New listings, featured homes, price reductions, luxury selections, new developments or targeted property collections.
Market & Lifestyle Mailers
Local market updates, area guides, lifestyle stories, buying advice and useful information that keeps your agency relevant.
Agency Updates
Share news, new services, team updates, awards, events or other reasons for your database to re-engage with the business.
Why Use PPM for Email Marketing?
- Complete campaign management from design to send
- Email marketing software handled by PPM
- Professional branded campaign design
- Property and lifestyle content options
- Links back to listings, blogs and website pages
- Ideal for keeping existing leads and contacts warm
- Recommended frequency of 1–2 mailers per month
- No need for your team to build or manage campaigns internally
- Property-industry experience behind the content and layout
- Simple pricing per mailer
How It Works
- Initial SetupWe discuss your agency, branding, database, campaign goals and the type of content you want to send.
- Campaign TopicFor each mailer, we agree the properties, message, offer or content focus.
- PPM Designs & BuildsWe create the email design and build the campaign inside our email marketing software.
- You Review the MailerThe campaign can be checked and approved before it is sent.
- We Send to Your DatabaseOnce approved, PPM manages the campaign send to your estate agency contacts.
- Repeat ConsistentlyWe would usually recommend 1–2 campaigns each month to maintain regular contact with your audience.
Email Marketing Pricing
Fully Managed Email Campaigns
€150one-time setup+€40 per mailer
€150 SetupOne-time initial setup
€40 / MailerDesign, build & send
3 Month MinimumMinimum initial term
We would generally recommend 1–2 mailers per month. The setup fee covers the initial campaign setup and branding, with each subsequent mailer charged at €40.
Put Your Database to Work
Stay Connected with Buyers, Sellers & Past Enquiries
Your existing database is one of your agency's most valuable marketing assets. PPM can help you stay in regular contact with professional property and lifestyle email campaigns — without adding another marketing task to your team's workload.
We'll contact you to discuss setup, campaign ideas and the best sending frequency for your agency.